Fitletic is an e-commerce website that specializes in fitness gear, specifically running belts and running armbands. Google Organic Traffic is critical for e-commerce sites, as people are drawn to the first sites that they will see on Google. Online Performance used a combination of e-commerce tactics to boost Fitletic’s SEO rating, including adding internal keywords and writing blog articles specifically targeting key products. Online Performance also worked with Fitletic to improve their quality of the website, including removing malware and solving technical issues with their host.